The Benefits of Social Media Marketing

Exposure

The number-one benefit of social media marketing is standing out in an increasingly noisy world. A significant 88% of all marketers in a survey of over 3300 businesses indicated that their social media efforts have generated more exposure for their businesses. Improving traffic and subscribers was the second major benefit, with 72% reporting positive results. 

Even with a minimal time investment, businesses – especially small businesses (2 to 100 employees) – will note greater exposure to consumers.

Improved Sales

It takes time to develop relationships that lead to actual business. However, when you make the effort, you are guaranteed great results. Businesses who have been using social media for more than 3 years report it had helped them close business. The self-employed and small business owners with 2 or more employees will find the quickest results in improved sales through social media marketing.

Reduced Overall Marketing Expenses

The main financial cost of social media marketing is the investment of time. You will find that overall marketing costs drop when social media marketing is implemented for your business or organization. Self-employed and small business owners are 58% more likely than others to see reductions in typical marketing costs when using social media marketing.

Where Do I Begin?

By a long shot, Facebook, Twitter, LinkedIn and blogs are the top four social media tools used by marketers, with Facebook leading the pack. In fact, according to Alexa.com, Facebook is second only to Google in online traffic. If you want traffic then you must go to where the traffic is by creating a Facebook page for your business.

What You Need

Step one is to create a social media strategy for your business or organization. We can give you guidelines including our recommendations for moving forward in the social space. Whether you choose one or more social media platforms, a strategy will give you the framework you need to market your business.

On-going Assistance

In addition to getting you started in your social media platform, Diane’s Digital Design offers customized packages for on-going assistance. Contact me for pricing information. Some features could include:

• Weekly status updates posted on your behalf designed to encourage engagement, sharing, virality, new fans and increased business for Facebook and/or Twitter
• Moderation of fan postings
• Regular updating of customized apps – new features, polls and content for your Facebook page
• Contests and promotions run on your Facebook Page and/or promoted via your other social media accounts
• Regularly scheduled consulting calls with your account manager to discuss the status of your page(s) and ideas for continued growth and engagement
• Hyper-targeted Facebook ads based on demographic, geographic, and keyword requests (Facebook advertisements may be set up as a pay-per-click marketing strategy.)
• Monthly report to track your progress, measure success and formulate additional ideas
• and more!